In this episode of Marketing Made Simple TV, Mac McConnell of Bluebird Strategies sits down with our host, Jeff Ogden of Find New Customers. Jeff saw Mac present at the Content2Conversion conference in New York City recently and invited him on the show. (For best results, click the Full Screen button.)
In this show, you’ll learn
- Why the traditional sales funnel is wrong, and why it needs to be flipped on its side.
- How to find the bulges in the funnel, where deals are getting stuck. (The “Budda” funnel)
- The keys to crafting content to move deals through the funnel.
- The critical importance of lead nurturing today.
Marketing Made Simple TV publishes new shows every Thursday at noon ET.