Scott Stratten is the author of Unmarketing, a terrific book.
Scott once gave a webinar in which he displayed a hotel chain logo, then proceeded to tell a very interesting story about his experience at that hotel. Such a simple slide, it was refreshing.
One the same webinar, Scott told the story of an infrequent blogger, whose posts are so interesting that, when he sees one on his smartphone, he pulls his car to the side of the road to read it. I told Scott that when people contact me to write guest posts for Fearless Competitor, I have just one question.
Can you write posts that pull cars to the side of the road?
I’m pleased to announce that Scott has agreed to be a guest on Marketing Made Simple TV later this Summer.