In this show entitled “The Measure of Marketing,” our featured guest, Laura Patterson of VisionEdge Marketing (http://www.visionedgemarketing.com) sits down with show host Jeff Ogden of Find New Customers (http://www.findnewcustomers.com).
In this fun and engaging “television on the Internet” show, you will learn:
1) What marketing performance management is and why it matters.
2) What metrics the leadership team should expect Marketing to use.
3) How to select the right marketing metrics
Throughout out her 30 year sales and marketing career, Laura leveraged data and analytics to enable organizations to make strategic decisions in marketing, product and customers.
Thank you Laura for being a terrific guest on our show!