What really works in Content Marketing? How can you create content that truly engages prospective buyers? Fortunately, expert Jay Baer of Convince and Convert (convinceandconvert.com) offers answers. Jay said sellers need to “create content that buyers would gladly pay for.”
In this episode of Marketing Made Simple TV, you will get answers to questions such as:
1. How can companies break through the Invitation Avalanche and get on customers’ radar?
2. What types of content are most effective?
3. How does content integrate with social media?
.Jay also shares the very interesting story of TaxiMike – how a small businessman dramatically grew his business by creating truly YOUsful content.
Jay Baer (@jaybaer) is President of social media and content consultancy Convince & Convert, and co-author of The NOW Revolution.