Love the show? Then join the Marketing Made Simple TV Fan Club too.
In this episode of Marketing Made Simple TV, social media and content marketing expert Steve Farnsworth (@steveology) of Jolt Social Media http://stevefarnsworth.wordpress.com/ shares tips about Content Marketing in the Real World.
Steve explains how content marketing is like teenage sex – everyone talks about it but almost no one is actually doing it. But he shares examples like the resort in Belize. After buying David Meerman Scott’s book, the New Rules of Marketing and PR, he signs up for Wordtracker.com and looks up keywords. Then he writes content for his blog using those keywords (like honeymoons and Mayan culture). While he used to buy ads, now he gets 80% of business opportunities from inbound marketing.
Steve also shares that “All companies are now media companies.” and advises companies to hire outside experts to help with content. Other examples include AMEX Open, Intel Free Press and the National Association of Realtors.
This show is sponsored by Eloqua and features a great offer. Click the link here or the button in the show to download The Grande Guide to Content Marketing.