Download the Revenue Performance Management – Demystified guide from Eloqua at http://bit.ly/RPMDemist or click the button in the show.
Welcome to Marketing Made Simple TV in High Definition!
ITSMA/VEM research shows that marketing organizations that leverage data in their strategic and tactical decision making have a business performance advantage. Data-savvy organizations are better able to improve their average time to revenue and decrease their sales costs per order dollar. But what does it take to be data-savvy?
Join show host Jeff Ogden with Laura Patterson of VisionEdge Marketing (https://www.visionedgemarketing.com/) and Julie Schwartz Senior Vice President, Research and Thought Leadership, ITSMA (http://www.itsma.com/) for a fascinating chat about the results of a study of B2B marketers.
You will gain insight into how you and your peers use marketing data, metrics, and analytics to inform marketing decisions, predict buyer behavior, improve marketing performance, and forecast trends.
P.S: Did you know the 2012 MPM Study revealed that Best-in-Class marketers do 6 things better and differently than their peers when it comes to performance management? To learn more about these 6 principles, see the abbreviated summary (free) in VEM’s white paper section or or ITSMA’s research library. For a detailed look with key findings, full recommendations on how to improve your C-Suite score, and descriptive graphs showing the distribution of the scores, purchase the final report for $495 at the VEM Store and ITSMA In addition, Laura and Julie will discuss the survey results during a web briefing, Mastering the Six Principles of Marketing Performance Management, on November 8.
We thank Laura and Julie for appearing on this show, as well as sponsors such as Avitage, Digital Ethos, Communication Strategy Group and Eloqua. Marketing Made Simple TV premieres a new show every Thursday at noon ET/9am PT.
Love the show? Then we invite you to join the Marketing Made Simple TV Fan Club.