In this show, Laura Patterson of VisionEdge Marketing a marketing metrics firm that helps marketers improve marketing results using data, analytics and processes joins Marketing Made Simple TV. Laura is considered one of the top marketing metrics experts today.
The primary sponsor of this show is the Revenue Performance Management software firm Eloqua. We urge everyone to download the great free Aberdeen report on Revenue Performance Management from Eloqua by clicking the button in the show. Companies interested in sponsoring the show should visit the Sponsor/Advertising page at Marketing Made Simple TV.
She shares that marketers need to do just three things today, and to stop focusing on the details.
- Get Customers
- Keep and
- Grow them
She also discusses how best-in-class marketers focus on business outcomes rather than activities. Theyuse data to deliver those outcomes. She also shares lessons learned from a joint study by ITSMA and VisionEdge Marketing on how best in class marketers are different.
Finally, she shares how starting with “stuff” and focusing on measuring output, like fans, followers and likes – is not valuable to the C-suite. Laura says this is common mistake marketers make. Companies interested in improved marketing outcomes should contact marketing metrics expert, Laura Patterson.
Please note that this is the last show sponsored by Eloqua. No future shows will contain an Eloqua offer. This opens the door to other firms like Marketo, Silverpop, Act-On Software, SuccessFactors, ExactTarget, etc. to sponsor this popular and syndicated show. Just send an email to host at marketingmadesimple.tv for more.
Here’s why you will never see an advertisement on Marketing Made Simple TV. YouTube offers monetization – run an ad and you make a bit. But the video ads have nothing to do with Marketing Made Simple TV and merely take away from the show, so we turn Monetization off. Using it is unfair to guests, sponsors and viewers.