Engaging B2B Buyers w Jacqui Kearns of D&B on Marketing Made Simple TV
Join VP of Digital Marketing, Jacqui Kearns as she shares tips on creating a digital strategy to engage B2B buyers on Marketing Made Simple TV. (http://www.marketingmadesimple.tv) Click the full screen button for optimal viewing experience. This show is sponsored by Hoovers, a Dun and Bradstreet company and includes an offer of 200 free leads. Click the button in the show to get this great offer.
Engaging B2B buyers should be built upon 3 foundational elements.
You will learn how to use these three:
- How to integrate online and offline advertising, inc radio and calls to action.
- Why search engine marketing matters inc long tail
- Leveraging non-paid channels and understanding buyers.4) How to leverage technology like Eloqua (http:www.eloqua.com) to engage buyers.
Marketing Made Simple TV is sponsored by Avitage, DigitalEthos, Communication Strategy Group, and Watchtoo and publishes a new show every Thursday at noon ET at Marketing Made Simple TV and all of our syndication sites. Tune in each week to learn from the very best!