In this show, you’ll learn:
- How an account based marketing program can drive increased profitability
- Why Account Based Marketing required truly deep insights into buyers
- How to set up an Account Based Marketing program – why everyone needs to work together.
In addition, ITSMA offers a certification program on Account Based Marketing, which we link to in the show.
Marketing Made Simple TV premieres new shows every Thursday at noon ET/9am PT. So until next week, we’ll see you next time on Marketing Made Simple TV.
Sneak peek for readers of this blog only
Our featured guest next Thursday is Patty Azzarrello, of Azzarello Group. She’s the author of Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader and Liking Your Life. She was also the keynote speaker at the recent Marketo Summit. She has great tips for aspiring and current business leaders. Don’t miss this show!