Marketing Made Simple TV rocks – plain and simple
Mad Marketing TV was a nice, quaint little show that I hosted for Act-On Software. I was hired by their former VP of Marketing David Appelbaum. (David is now Senior Vice President of Marketing at MokaFive.)
Mad Marketing TV ran only at YouTube and the Act-On blog. We used Watchitoo to record the show, and our quality was mediocre at best. That show ended when David left and Atri came on board as Chief Marketing Officer.
When Marketing Made Simple TV premiered on May 10, 2012, my goal was to deploy learnings and create massive improvement.
Here are five ways we accomplished that:
- Video and audio quality
For a long time, we struggled with poor quality. But at the start of February 2014, Watchitoo released Streaming Pro and everything changed. Our quality jumped WAY up – from mediocre to near HD quality. As a result, the show looks highly professional now. Thank you, Watchitoo!
Mad Marketing TV ran only on YouTube and one blog. Marketing Made Simple TV runs at MarketingMadeSimple.tv, FearlessCompetitor.com, SocialMediaToday.com, Business2Community.com and CustomerThink.com. It also sometimes publishes at CMO .com too. And more big syndication sites are coming too. In fact, the care and tending of syndication sites is one of my most important jobs with the show.
- Calls to Action
Marketing Made Simple TV contains a Call to Action in every show, where someone watching the show can click a button to get an offer. This enables guests to promote their books and sponsors to promote their content.
When we did Mad Marketing TV, we had an intro slide and prepared questions. Today, with over 200 shows recorded to date, we jump right into the show, and as host, I listen and react to what is being said. The result is a fresher and harder hitting show.
- Quality of Show Guests
This is our fifth and final, but it is our biggest by far. We’re booking the biggest and best names in the industry today, such as the NY Times best-selling author Daniel Pink, or the SVP and CMO of General Electric, Beth Comstock and the famous author Guy Kawasaki. We’re also booking Freakanomics author Stephen Dubner and Joe Pullizzi of the Content Marketing Institute has been a guest too.
Those are five ways Marketing Made Simple TV beats the pants off of Mad Marketing TV.
Is it working? I shared a recent show with my new partners at the fast-growing B2B lead generation company, Madison Logic. Their reply?
“I watched it. Great show and I loved the hat! We’ve got to get our CEO on the show, so he can talk directly to marketers about what they need to be doing today.”
What do you think? We love comments and those who share on social media.