Meet Lee Odden, upcoming show guest

  • Lee Odden

    Lee’s show will premiere on May 1, 2014. Don’t miss it.

    Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing.

    A veteran internet marketer, Odden has consulted for leading B2B companies including: HP, McKesson, BT, Marketo, StrongMail, one of the largest computer manufacturers in the world and the PRSA.Lee Odden

    Odden has been frequently cited for his search, social media and content marketing expertise by leading industry and business publications including Forbes, The Wall Street Journal, The New York Times, The Economist and Fortune Magazine.

    As an active thought leader in the digital marketing and public relations industry, he’s contributed to top industry publications such as Mashable and MarketingProfs . He also publishes and edits one of the most popular marketing blogs on the web, TopRank’s Online Marketing Blog, recognized as a leading business blog by Advertising Age, Junta42 and Social Media Examiner, attracting hundreds of thousands of visitors and over 50,000 subscribers.

    Odden is author of, “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing” published by Wiley and endorsed by Chris Brogan, Ann Handley, Scott Monty, Joe Pulizzi, John Jantsch and numerous industry thought leaders.

    A sought after digital marketing & PR industry speaker, Odden has keynoted Online Marketing Summit, Social Media Junction, ion Search, meshmarketing, and Search Exchange on the intersection of Search, Social Media and Content Marketing.

    ‘Lee Odden presented a keynote address and a full day workshop to 180 highly impressed communications practitioners at Social Media Junction 2 in Auckland, New Zealand. Lee’s breadth and depth of expertise are simply awe inspiring. In the potentially daunting and complex area of social media marketing and content marketing, Lee represents logic and a clear way forward. Lee presented not just excellent strategic advice but tip after practical tip. I would highly recommend Lee Odden to anyone who needs insightful, practical and systematic advice on how they should proceed in their social media marketing practice.’
    Jennifer Duval-Smith – Executive Director, 360 Digital Influence at Ogilvy New Zealand

    “I hired Lee to present to our public relations team at a recent retreat. He brought insight that caused us to completely rethink certain strategies. His expertise helped us take our initiatives to the next level.”
    Nikki Mitchell – Vice President of Public Relations at Baylor Health Care System

    “We engaged Lee as a speaker for one of our DP Show Up Webinar series where Lee presented “The Future of Web Content”. Lee was very engaging and was able to give very relevant and informative information about creating a Web content strategy. In working with Lee to prepare for the Webinar he worked with us to ensure he was presenting information that was relevant to our clients needs. I would definitely engage Lee for future speaking engagements.”
    Susan Rylance – General Manager, Digital People

    “Lee Odden is a thought leader in the social marketing and search space, and a valuable partner. His team’s guidance and training increased awareness across McKesson business units, and helped groups realize ROI for online marketing initiatives. I highly recommend Lee and the entire TopRank team as search partners for B2B or B2C organizations.”
    Tracy Thomsic – Director, Corporate Digital Strategy and Marketing at McKesson Corporation

    Odden has developed content for the DMA SEM Certification Advanced Course and the DMA Social Media Marketing workshop. He also conducts seminars for companies and regularly presents internationally in cities ranging from San Francisco to Hong Kong to London to New York. He is a long time speaker at: Incisive Media’s SES Conference, Content Marketing World, PRSA, NMX (BlogWorld), MarketingProfs and WebmasterWorld Pubcon.

    Odden has served as a board member for Incisive Media’s SES Conference, the Minnesota Interactive Marketing Association, the DMA’s Social Media and Search Engine Marketing Councils.

    Industry recognition for Lee Odden:

    Top Strategist in Digital Marketing
    Top 15 Social Media thought leaders
    Top D&B Small Business influencer
    Top Social Influencer (Forbes)
    5 Top Social Media Pros on Google+
    Top 10 SEO Blogger
    Top Social Media Strategists to watch
    Top 25 authorities moving Public Relations forward
    Ranked top ten in the Twitter Power 150 list
    Named #15 of top 100 online marketers

    In Lee’s Words:

    We like to ask each member of the TopRank to share a few things about their life and career you may find interesting. We asked Lee:

    As a kid, what did you want to be when you grew up?

    “I grew up in a very rural environment so anything that would give me the opportunity to explore, be creative and work with interesting people in some place far away was appealing. My interests in school were sports intermingled with working on the school newspaper, yearbook and participating in the art club. This was before the internet, so I guess those early publishing and creative interests were a great basis for my current role with our marketing agency.”

    iPhone, Blackberry or Android?

    “The only one that’s fun to use: iPhone.”

    If you had to pick one piece of your career and could only do that one thing for the rest of your life, which would it be and why?

    “I do enjoy solving marketing problems for clients with creative ideas, data and the ability to experiment and refine. That would be very satisfying to me for a very long time.”

    What’s the bravest, most challenging thing you’ve accomplished?

    “Writing a book in 3 months comes to mind, but probably the decision to forego a salary and help start a technology marketing agency during a time (2001) when investments in technology and marketing were nearly non-existent. We’ve come a long way since then with the help of an amazing group of people, especially my business partner Susan Misukanis and our Executive Director of Operations, Jolina Pettice. ”

    What one thing could you not live without?

    “Not one, but 3 amazing, smart, funny, creative and genuinely good hearted kids.”

    Get social with Lee:

    Blog: http://www.toprankblog.com
    Twitter: http://twitter.com/leeodden
    Google+: https://plus.google.com/+LeeOdden
    LinkedIn: http://www.linkedin.com/in/leeodden
    Facebook: http://www.facebook.com/lee.odden
    Flickr: http://www.flickr.com/photos/toprankblog
    YouTube: http://www.youtube.com/toprankresults

    Encore: Meet Marketer/Author/Speaker/Nice Guy @rohitbhargava on Marketing Made Simple TV

  • In this encore show, non-boring keynote speaker and marketing expert Rohit Bhargava joins host Jeff Ogden for a discussion of key marketing trends.

    Rohit, who’s mantra is “Inspiring better marketing to help your world changing ideas succeed.” also teaches global marketing at Georgetown University in his free time. And what I like best is this: He’s a nice man.

    Here’s a tweet you can use:

    I’m watching marketing expert and nice guy @rohitbhargava on Marketing Made Simple TV. #MMSTV Tweet this!

    Rohit Bhargava

    Having led large agencies for years, Rohit went out on his own about a year ago and he shares some of the lessons he learned from that. He also shares insights from his annual 15 Trends Report coming out soon.

    Marketing Made Simple TV is a production of the nicest company in B2B marketing today, Find New Customers. It premieres every Thursday at noon ET/9am PT at Marketing Made Simple TV and it encores at the same time on Sunday. 14 days after premiere, the show syndicates to many sites, such as SocialMediaToday.com, Business2Community.com, CustomerThink.com and YouTube.

    We also thank sponsors such as the content marketing firm Avitage, the social media experts at Social Ribbit and the engine behind the show, Watchitoo. And thanks to our new business partner, we will have many more sponsors soon as well.

    To contact the host of the show, Jeff Ogden, send an email to host {at} marketingmadesimple {dot} tv.

    Meet Jeff Ogden, your New Chief Marketing Officer

  • I wanted something better than a dry, boring resume – a meaningless piss poor predictor of potential performance if there ever was one. Something has to be better.

    What about a Slide presentation?

    Since Slideshare is an underused marketing platform, I created a set of slides presenting myself as a great Chief Marketing Officer candidate, which I uploaded to Slideshare and narrated. But they were dry and somewhat boring.

    My 17 year old son, who is superb with video, asked “What are you doing, Dad?” I showed him. He said “I can make something a LOT better for you.”

    He sure did. Watch this great video Kevin created, which I uploaded to YouTube and embedded here. Frankly, this video is so good, companies will have a very hard time rejecting me IMHO.

    Share this on Twitter here:

    Check out this great video on Jeff Ogden as your new Chief Marketing Officer  Tweet this now!

    Is this better than a dry, boring paper resume? What do you think?

    To contact me about this video or to hire video editing expert Kevin for your company, send an email to jeff dot ogden at findnewcustomers.com.