Marketing Made Simple TV show sponsors are looking for the best results possible, so we wish to share some tips we’ve learned from the show.
While the show is syndicated and over million people have a chance to watch it each week, some creativity can go a long way towards engaging the audience. Here are four recommendations for you to get the maximum return from your investment in show sponsorship.
- Go beyond simple Calls to Action
Calls to Action are nice (see Paul Dunay show with Eloqua offer at right), but alone they don’t deliver great results – you get leads, but not a lot. You need to make it fun and interesting. A better way would be to sponsor a contest. Watch 3 shows and the show host will give a code from each show. Enter all the codes on your landing page to have a chance to win an iPad mini. A contest would really drive interest in the show.
- Use it on your own blog and in your newsletter
By posting the show to your blog, you will quickly accumulate a lot of great video content. You can use it as ungated content and include it in newsletters you send to your prospects.
- Cross-Promote the show
Create press releases, do live interviews at user meetings, issue press releases and blog about the show – all good ways to promote your sponsorship of the show.
- Use the show in your lead nurturing programs
What company doesn’t need more great content for lead nurturing? Marketing Made Simple TV is ideal.
Jeff Ogden, President of Find New Customers is an award-winning B2B marketing expert and a great speaker, as well as the Creator and Host of Marketing Made Simple TV. He was named a top 25 Sales Influencer for 2012 by OpenView Labs. He was also named one of the Top 50 Most Influential in Sales Lead Management by the Sales Lead Management Association. He also holds a degree in Marketing from the University of Notre Dame.