Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV

In this episode of Marketing Made Simple TV (click the button on lower right to enlarge your view), executive and CEO coach @PattyAzzarello sits down with host Jeff Ogden and discusses secrets revealed in her new book, Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader AND Liking Your Life.

Please note that Patty was also the keynote speaker at the Marketo Marketing Summit.

Patty Azzarello

Patty Azzarello

You will learn in this show:

  1. Why working harder is a mistake.
  2. The critical need to develop good mentors
  3. Why the job description is a snapshot in time and not your real guide

Patty is an executive with over 25 years of leadership experience. She’s also the founder of AzzarelloGroup, which works with CEOs and leadership teams to help them improve.

Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and is hosted by Jeff Ogden. It is directed by Craig Yaris of Social Ribbit and edited by Kevin Ogden. The show is supported by the show sponsors and syndication sites.

Preview of next week’s show

Readers of this blog get a special preview of next week’s show. We will be joined by the CMO of the digital marketing firm, Velocodi, Margaret Molloy. Having recently attended the CMO Club Innovation Summit in New York City, Margaret will share lessons and insights from these top CMOs. This is a show you WON’T want to miss! As always, it premieres at noon ET on Thursday, right here and all over the web.

 

Encore: Account Based Marketing Overview – Jeff Sands of ITSMA on Marketing Made Simple TV

(We post an encore show on Sundays, as we realize not everyone made the show premiere last Thursday.)

In this encore episode of Marketing Made Simple TV, Jeff Sands of ITSMA sits down with show host Jeff Ogden to discuss what an Account Based Marketing program is and why companies need it.

Jeff Sands

Jeff Sands

In this show, you’ll learn:

  1. How an account based marketing program can drive increased profitability
  2. Why Account Based Marketing required truly deep insights into buyers
  3. How to set up an Account Based Marketing program – why everyone needs to work together.

In addition, ITSMA offers a certification program on Account Based Marketing, which we link to in the show.

Marketing Made Simple TV supports our sponsors who support us. In addition, we thank Craig Yaris of Social Ribbit who directed the show and Kevin Ogden who edits it.

Marketing Made Simple TV premieres new shows every Thursday at noon ET/9am PT. So until next week, we’ll see you next time on Marketing Made Simple TV.

Sneak peek for readers of this blog only

Our featured guest next Thursday is Patty Azzarrello, of Azzarello Group. She’s the author of Rise: 3 Practical Steps for Advancing Your  Career, Standing Out as a Leader and Liking Your Life.  She was also the keynote speaker at the recent Marketo Summit. She has great tips for aspiring and current business leaders. Don’t miss this show!