Sales Lead Generation is the process of creating programs to attract, engage, earn trust and win new customers for your business.
Do a good job and your business thrives. Do it poorly and your business suffers.
Often also called B2B demand generation or B2B lead generation, sales lead generation includes many activities, such as:
- Buyer Persona Development
- Content Marketing
- Lead Nurturing
- Lead Scoring
- Sales Enablement
- Metrics and Measures
It is important that your Sales teams have quality sales leads to work. In study after study, it was found that fewer, better leads provides higher revenue results that more leads of lesser quality.
To learn more about sales lead generation, please visit Find New Customers.