Selling a Cow to Unsolicited Emailers and Callers


  • CowI get bombarded by unsolicited emails, from people I don’t know. Like this:

    • Want a list of Marketo users? (from Linkedin)
    • We have a great webinar product. Can we set a time to talk? (Email)

    I’m reminded of a story from my late grandfather, who had a brilliant way of dealing with unsolicited contacts.

    I’d like to share this story as to how to deal with unsolicited emailers and callers.

    My grandfather was a very witty man and a farmer. One day a lady called him to sell him something. I don’t remember what the product was, but she was a telemarketer.

    After listening to her sales pitch, my grandfather asked if she had a family. She said she did – she had young children.

    Then what you really need is a cow. A cow can provide you and your kids with milk, and it can also provide you with beef.” She was dumbfounded.

    He answered a sales pitch with his own sales pitch!  He had cows and he asked her a question to turn the tables. Brilliant!

    What do you think? Have you ever tried this?

    Here’s another thing I learned about him. He was ambitious and anxious to move from hilly Southern Indiana to flat land in Ohio. where he could have a big farm. But his wife did not want to move.

    He lived the rest of life in Southern Indiana and never once complained once. I didn’t even learn about this until long after he had passed. Now that is loyalty.

    Happy Valentine’s Day too!

    Jeff Ogden, an award-winning sales and marketing expert is President of Find New Customers, which provides B2B lead generation services to mid sized companies. He’s also the Creator and Host of the popular online TV show, Marketing Made Simple TV. He’s also a top blogger who writes for A list blogs including Salesforce.com, and we are proud to share our certification badge

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