Content May be King, But Distribution is Queen – and she wears pants – @chadpollitt on Marketing Made Simple TV
In this show (Show 89), decorated Army veteran and marketing expert, Chad Pollitt, joins show host Jeff Ogden (follow Jeff on Twitter at @fearlesscomp) to talk about one of the biggest problems facing marketers today – distributing content. As the title says “Content May Be King, but Distribution is Queen – and She Wears the Pants.”
How do we ensure that people see our content?
With so much out there today, how do you break through and get heard? And what if you cannot afford a big advertising budget?
That’s one of a key expertise of Chad Pollitt, a true American hero. In this show, you’ll learn:
- The 3 Types of Media – Owned, Paid and Earned
- Why you need a lot more than Owned to get your content read. And how to spend limited budgets smartly.
- What’s one of the very best (and free) forms of Earned Media
This show also features a great offer – one of the finest white papers ever on B2B demand generation – How to Find New Customers. It was written by show host, Jeff Ogden, and was originally sponsored by Marketo. Just click the Yes button in the show to download it for free.
The show premieres every Thursday at noon ET/9am PT right here. It encores on Sunday at noon ET. And after 14 days, it is syndicated to an audience of over 2 million people.
Companies looking to reach that massive audience and leverage this remarkable content should visit Sponsorship/Advertising Opportunities on Marketing Made Simple TV or simply send an email to Jeff at host at marketingmadesimple.tv.
Learn more about Chad here:
Chad H. Pollitt – Internet Marketing Expert
As we say good-bye to 2013 and welcome the year 2014 at midnight tonight, there’s one pressing question on the mind of virtually every business owner on Earth.
“How can we find new customers for our business in 2014?”
After all, while it’s easier for you to sell to existing customers, new customers are the life-blood of business. Every existing customer was once a new customer! Where and how can you find new customers?
How to Find New Customers (also available in Portuguese)
This white paper is the Definitive Guide to BtoB Demand Generation and will teach you how to set up programs to attract new customers, earn their trust and hand rock-solid leads over to sales. The data shows that with fewer but better leads, your sales win rate improves dramatically.
Please also drop me a note if you would like this white paper in Portuguese. We have it in the language used in Brazil.
Originally sponsored by Marketo, we no longer provide them with contact info. So your information is shared with no one but us.
To learn about this white paper, which the Funnelholic called “The simple guide to BtoB demand generation” just check out this Slideshare presentation by the sales lead generation company, Find New Customers, a top company offering B2b lead generation services.