Hubspot Doubles Down on Content Marketing in 2014. What’s Your Content Marketing Strategy for 2014?

  • What is YOUR content marketing strategy for 2014?

    Here at Marketing Made Simple TV, we’ve been educating the world on the critical importance of #contentmarketing today.  Especially with the Google Hummingbird update – which makes Google harder to game, content is more important than ever, Google’s looking for quality and original content in its rankings now.

    Great content marketing experts have been guests on the show,  like Joe Pulizzi, Jay Baer, Jim Burns and Doug Kessler have all shared insights with Jeff Ogden on Marketing Made Simple TV (including Joe’s show later).  So I was struck by this news from Hubspot last week.Joe Chernov

    Announcing HubSpot’s Latest Talent Acquisition – a Vice President of Content

    “Today, HubSpot CMO Mike Volpe announced a major addition to the HubSpot lineup for 2014 in Joe Chernov, who will join HubSpot as vice president of content effective December 16th. Of the acquisition, Volpe noted: “Our objective every year is to field a championship team whose talent is matched with a style of play that is fun to watch and makes HubSpot fans happy: Joe delivers on each of those criteria. Joe has a reputation among his competitors and teammates alike for being the type of guy you want to go into battle with, along with a legendary beard that rivals other Boston greats likes Mike Napoli and Jonny Gomes.”

    This is clearly a case of the rich getting richer. Hubspot, already a top content marketing firm, hires renowned content marketing expert Joe Chernov from the startup Kinvey to become VP of Content later this month.

    What’s interesting is that one of the best hires one of the best. With so many firms struggling with content marketing today, why aren’t they making the kind of investment Hubspot is making?

    Prior to joining Kinvey, Joe was VP of Content for Eloqua.  I also thought the baseball card with Fenway Park in the background was a nice touch and Joe’s beard matches the Red Sox players too. Well done, Hubspot!

    As for the effect on Kinvey, my friend Jim Burns of Avitage said it best. “That’s the problem with hiring superstar employees (like Joe) for a start-up. It’s big news when they join, but even bigger news when they leave. Hubspot is undoubtedly the right place for Joe.”

    There is a good lesson for start-ups there too:  Be careful about hiring superstars, as deep-pocketed companies like Hubspot can steal them from you.

    Here’s a Marketing Made Simple TV show featuring the content marketing evangelist @joepulizzi:

    Epic Content Marketing featuring Content Marketing Evangelist @joepulizzi on Marketing Made Simple TV

    In my humble opinion, this affects every business. Every business owner whose company sells to businesses needs to answer one question:

    What’s your content marketing strategy for 2014? Tweet this

    It’s also important to note that great content also requires deep buyer insights developed using best-practices buyer persona programs.

    Please share your thoughts in the comments or contact Jeff Ogden at host at


    The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV

  • In this episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot, and prominent inbound marketing software firm. With host Jeff Ogden he shares insights from his new book, The Science of Marketing.Dan Zarrella

    In this show, you’ll learn:

    1. Why you need to stop chasing unicorns and rainbows
    2. How a blog is the center of your marketing
    3. How to use the right words and approach to get best results

    The show also features a view on demand offer of The Science of Blogging webinar – learn when to blog, what words to use, how to increase your credibility as a blogger too. Just click the button in the show.

    Dan Zarrella is an award-winning social, search, and viral marketing scientist at Hubspot, a prominent marketing company. He’s also the leader and voice of the popular “The Science of…” series. His work has been featured in popular publications.

    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers ( The show is produced by Craig Yaris of Social Ribbit ( New episodes premiere every Thursday at noon ET/9am PT at Fearless Competitor, Marketing Made Simple TV, Social Media Today and many other sites.

    “Jeff is an expert at generating great content on marketing through his Marketing Made Simple TV program. He works with his guest speaker to develop topics and a content outline that is innovative, informative and entertaining. In his role as show host, he draws out relevant points and keeps the energy level high. As a guest on the program, I end the show feeling great about the content and the experience. Plus, Jeff takes advantage of the latest technologies for high quality and the ability to integrate additional content. The guests, sponsors and viewers are all winners with this program.”

    Jim Lenskold, the Lenskold Group

    If you’d like to be a future guest on the show or would like Jeff Ogden to interview your executives, please send an email to host at