Engaging the B2B Buyer with a Digital Strategy – Jacqui Kearns of D&B on Marketing Made Simple TV

  • Engaging B2B Buyers w Jacqui Kearns of D&B on Marketing Made Simple TV

    Join VP of Digital Marketing, Jacqui Kearns as she shares tips on creating a digital strategy to engage B2B buyers on Marketing Made Simple TV. (http://www.marketingmadesimple.tv) Click the full screen button for optimal viewing experience. This show is sponsored by Hoovers, a Dun and Bradstreet company and includes an offer of 200 free leads. Click the button in the show to get this great offer.

    Engaging B2B buyers should be built upon 3 foundational elements.

    You will learn how to use these three:

    1. How to integrate online and offline advertising, inc radio and calls to action.
    2. Why search engine marketing matters inc long tail
    3. Leveraging non-paid channels and understanding buyers.4) How to leverage technology like Eloqua (http:www.eloqua.com) to engage buyers.

    Marketing Made Simple TV is produced by Find New Customers and hosted by Jeff Ogden, President of Find New Customers.

    Marketing Made Simple TV is sponsored by Avitage, DigitalEthos, Communication Strategy Group, and Watchtoo and publishes a new show every Thursday at noon ET at Marketing Made Simple TV and all of our syndication sites. Tune in each week to learn from the very best!