In this episode of Marketing Made Simple TV, @joepulizzi, founder of the Content Marketing Institute and author of Epic Content Marketing sits with host Jeff Ogden for a fun discussion of content marketing. Joe describes himself as a Content Marketing Evangelist in the show. And please notice that the background of the show is Orange. You will learn why below.
You will note that Joe is the consummate professional, as he talks directly to the audience. Jeff Ogden, host of the show, thanks Joe for being a wonderful guest on the show.
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In this show, you’ll learn:
- Why despite the fact that content marketing has been around for 100 years, it’s still in its infancy.
- Why you need a content mission statement BEFORE creating content.
- Key unexpected benefits of content marketing – recruiting, morale, and trust.
We strongly urge you to pick up the book Epic Content Marketing and read it – if content marketing is important in your business. There’s a great offer in the show for a free chapter of Epic Content Marketing.
In this show, Joe also discusses the critical importance of buyer personas in content marketing. ”Jeff, Adele Revella (The Buyer Persona Institute) wrote that chapter of Epic Content Marketing and she’s much more knowledgeable than I am on this.”
By the way, Joe also says that most under-used marketing channel by far is Slideshare. So we are pleased to share Joe’s awesome Slideshare below.
“In 1895 John Deere (DE, Fortune 500) launched The Furrow to educate farmers about new technology — and more than a century later, it’s the largest-circulation magazine in its category. The tractor maker was onto something, according to Joe Pulizzi’s Epic Content Marketing. Customers want to be taught, not sold. The author shows you how to build the authority you need to attract and retain customers in your niche, tapping new digital tools.”
Joe Pulizzi bio:
Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Joe’s latest book is Epic Content Marketing (McGraw-Hill). If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.
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