Have You Ever Given a Keynote Speech?

  • sweating speakerImagine this…You’re on stage.

    A big microphone is right in front of you. It’s the biggest damned microphone you’ve ever set.

    Your eyes scan left to right over the huge crowd in front of you.  The audience is staring at you, waiting for you to start your talk. The stage lights are blinding you.

    The sweat is beading on your forehead. And everything you planned is forgotten.

    Your fear is called Glassophobia, but I don’t have it.

    If you own a business like I do, you need to overcome this fear. The bottom line is that presenters have enormous credibility as experts.

    I overcame my Glassophobia, and you can do it too.

    When a company found and contacted me to present at their big meeting in April, I decided to spend a lot of time doing research. That means talking to them more than once. It started last week.

    Had a nice long chat with the team behind the big company event at Foxwoods Casino. I’was hired by this $1.4 billion firm to deliver their keynote speech at their big company meeting event.

    I wanted to talk to them because I believe the more you personalize your talk, the better you will be. And I’m doing another call with them in 30 days.

    Keynote speaking is my #1 priority in 2014. You might think this crazy, but I LOVE public speaking. And if you want to grow your business, you need to overcome glassophobia too.

    But get ready for intensity.

    In closing, they said to me “Let us put some pressure on you, Jeff. We told the team that they would be hearing from you at this meeting – and they are VERY excited.” Wow!

    Now that I’ve overcome Glassophobia, I want to do more of this.

    Need a great keynote speaker on Marketing?

    Hire Jeff Ogden as a Marketing Keynote Speaker at your next conference


    The Remarkable Growth of Jeff Ogden of Find New Customers

  • This is how hard work and continuous learning transformed a marketing professional.

    I recently attended SalesFest2014 with four top sales experts, Jeff Shore, Jill Konrath, Mark Sanborn and Larry Winget.  They talked at length about attitude, hard work and continual improvement.

    By the way, all four were terrific, but Larry Winget, who calls himself “The Pit-Bull of Personal Development” is a real character and highly opinionated. He’s written books like Shut Up, Stop Whining, and Get a Life. One really entertaining man!

    Jeff Shore

    Jeff Shore

    Jill’s key closing point was about the need for hard work and continu0us learning and improvement. I suggest you think back on your career and do the exercise I do below – organizing your growth into phases.

    Reflecting on the growth I have accomplished since I founded Find New Customers, a provider of B2B Lead Generation Services, in February 2009, got me thinking about personal growth. To make sense of it, I organized all my changes into four main phases: Copywriter, TV Show Host, TV Show Producer and Keynote Speaker. I’d like to share those with you.

    1. Copywriter (2009-Today)
      Starting out I needed content for Find New Customers, so writing was the top priority. The first piece of content was the white paper on B2B demand generation How to Find New Customers, which was edited by a top sales expert and sponsored by Marketo. (Thank you, Marketo!)I wrote three more white papers (the most recent sponsored by Silverpop) and became a professional writer.Great writing continues today, as I have become one of the top bloggers in the USA, writing for A-list blogs like Salesforce.com, Marketo.com, Lattice-Engines.com, JeffShore.com, SandHill.com, and SwitchandShift.com. I’m still considered a professional writer and top blogger, though I’ve evolved into a lot more.
    2. TV Show Host (2011)Mad Marketing TV
      This was the second phase and started when Act-On Software invited me to host Mad Marketing TV for them.  I became an expert in video content here, by doing weekly video interviews. In effect, I was a professional interviewer, or as I like to say, a “hired gun.” But when VP of Marketing David Applebaum left, the show was scaled back and it was time to move on.
    3. TV Show Producer (2012-Today)Marketing Made Simple TV
      In May of 2012, I created Marketing Made Simple TV and began interviewing world famous business experts. My expertise grew in video marketing, syndication of content and landing pages.I personally recruited all remarkable guests and syndication sites – after all, this was my show.That culminated in two radio shows I did at the end of 2013 entitled “How to Become Famous and Meet Really Cool People.” As my fame grew, companies started contacting me about my big project for 2014 – professional speaking.Case in point, recently a company was looking for a keynote speaker for their upcoming meeting. The VP asked his operations manager to find a great speaker. She did research and came back and said “I really like this guy, Jeff Ogden. He’s very impressive.” Undoubtedly, the TV show is what she found. They hired me to speak.
    4. Keynote Speaker (2014-?)
      So far I mastered writing, video and interviewing. Now my focus is becoming a real keynote speaker - entertaining audiences with great insights and ideas pulled from my TV shows and guests, as I speak in front of big audiences. That’s my biggest goal for 2014 – leveraging my expertise to become a top keynote speaker. And as we get started in 2014, this is my top priority.

    The Problem with Labels

    What I find interesting here is how standard labels don’t fit me. People like to give labels to people, but some people defy labels. Here are some labeling statements with my responses:

    “He’s a copy-writer.” Yes, I am.

    “He’s an online TV host and interviewer” Yes, I am.

    “He’s an online TV show producer, syndicator and interviewer.” Yes, I am.

    “He’s a superb keynote speaker.” That’s what I want to become next.

    What do you think of my evolution?  We love to read your comments and appreciate those who share our posts on social media.

    Here’s why you should hire Jeff Ogden to keynote your next big marketing event

  • Jeff as your marketing keynote speaker is fun, engaging and entertaining!

    “You were great at Social Media Action Camp (SMAC) and I’d love to hear you speak again.” – a man who heard Jeff deliver a keynote this event in NYC.

    Jeff Ogden

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    Hire Jeff Ogden as a Marketing Keynote Speaker

    As an award-winning marketing expert, Creator and host of Marketing Made Simple TV, a professional writer and interviewer  - Jeff is unique and fun. And he is delivering a keynote speech on marketing to a large company on April 5th at Foxwoods Casino.

    Jeff Ogden is also the Founder and President of Find New Customers, which offers great b2b lead generation services to companies looking to grow the number and quality of sales opportunities.

    To contact Jeff about your event, send an email to host at marketingmadesimple.tv