In this episode of Marketing Made Simple TV, marketing metrics expert Jim Lenskold of The Lenskold Group discusses one of the most vexing problems in business today – understanding the true value of marketing in your company. He joins host Jeff Ogden to discuss two key concepts for measuring the true value of marketing – marketing attribution vs. marketing contribution.
In this show, you’ll learn:
1) What’s the difference between attribution and contribution leading to revenue?
2) How do measurements align with different perspectives?
3) What can be done to choose measurement which improve thee effectiveness of marketing?
Marketing Made Simple TV is a TV on the Web show that premieres every Thursday at noon ET/9am PT and is highly syndicated, reaching over 2.5 million potential viewers. It is also supported by sponsors like Avitage, Social Media Club, Brandtelling.com, and Social Ribbit.