Encore: “Secrets of the Great Communicators” @NancyDuarte – Best of Marketing Made Simple TV

  • Here’s an encore from one of the best shows of 2013 – presentation expert Nancy Duarte

    How do the world’s greatest speakers, such as Martin Luther King, Jr. and John F. Kennedy, deliver some of the world’s greatest speeches? Nancy knows and she shares key insights with you in this show. This is truly “must-watch” TV!

    In this “Best of Marketing Made Simple TV” show, Nancy Duarte, a popular TED speaker and CEO of Duarte, a Silicon Valley company that crafts presentations for leaders of the world’s greatest brands joins show host Jeff Ogden in a fun and engaging show. In this show, she shares insights on how the very best speakers deliver such riveting talks.

    If you want a great book that takes full advantage of the capabilities of the iPad you got for Christmas, check out the multi-touch book Resonate by Nancy Duarte. It’s free for you to read in iBooks (by downloading it from iTunes.)

    Here’s info on the book:

    Resonate Multi-Touch Book by Nancy DuarteDancy Duarte

    Like having a portable story writing workshop in your hands

    It’s Digital, It’s Fantastic. It’s Free!
    Resonate Multi-Touch Book is like having a portable story writing workshop in your hands as you prepare your next presentation. You’ll learn a new presentation development methodology informed by cinema, literature, and the greatest speeches of all time.

    Learning these transformative principles in an immersive environment significantly helps your retention of how to:

    • Create your content in a story form
    • Understand the business case for story
    • Understand the Hero’s Journey — and apply it to your audience’s journey
    • Address an audience’s risk, resistance, and reward
    • Practice rapid brainstorming to generate content
    • Create out-of-the-box concepts and perspectives
    • Embed contrast to create interest through tension and release
    • Construct clear turning points
    • Establish audience empathy

    In this show, you’ll learn 3 things:

    1. How great communicators use a special technique to engage their audience.
    2. Why the audience and not the speaker are most important.
    3. Why learning to communicate well improves results in business and life

    We thank Nancy Duarte (@nancyduarte) for being a great guest on Marketing Made Simple TV.

    Marketing Made Simple TV is a production of the really nice company Find New Customers, which offers great B2B lead generation services, and is produced and directed by Craig Yaris of SocialRibbit. Editor of the show is Kevin Ogden and it is supported by the sponsors featured on the screen. Please check them out.

    We also invite you to follow Jeff Ogden, host of the show, on Twitter at @fearlesscomp or send an email to host at marketingmadesimple.tv. And this show on great presentations is timely, as Jeff enters 2014 as a professional keynote speaker.

    Marketing Made Simple TV premieres a new show every Thursday at noon ET/9am PT at this show site and all of our syndication sites, including Fearless Competitor dot com, Social Media Today, Business2Community, Social Media Club, CustomerThink, YouTube and Vimeo – reaching a global audience of over 2.5 million people!

    “Secrets of the Great Communicators” @NancyDuarte – Best of Marketing Made Simple TV

  • Let’s start 2014 right – by bringing back one of the very best shows of 2013.

    How do the world’s greatest speakers, such as Martin Luther King, Jr. and John F. Kennedy, deliver some of the world’s greatest speeches? What made “I Have a Dream” such a great speech?

    Nancy knows and she shares her key insights with you in this show.

    In this “Best of Marketing Made Simple TV” show, Nancy Duarte, a popular TED speaker and CEO of Duarte, a Silicon Valley company that crafts presentations for leaders of the world’s greatest brands joins show host Jeff Ogden in a fun and engaging show.

    If you want a great book that takes full advantage of the capabilities of the iPad you got for Christmas, check out the multi-touch book Resonate by Nancy Duarte. It’s free for you to read in iBooks (by downloading it from iTunes.)

    Here’s info on the book:

    Resonate Multi-Touch Book by Nancy DuarteDancy Duarte

    Like having a portable story writing workshop in your hands

    It’s Digital, It’s Fantastic. It’s Free!
    Resonate Multi-Touch Book is like having a portable story writing workshop in your hands as you prepare your next presentation. You’ll learn a new presentation development methodology informed by cinema, literature, and the greatest speeches of all time.

    Learning these transformative principles in an immersive environment significantly helps your retention of how to:

    • Create your content in a story form
    • Understand the business case for story
    • Understand the Hero’s Journey — and apply it to your audience’s journey
    • Address an audience’s risk, resistance, and reward
    • Practice rapid brainstorming to generate content
    • Create out-of-the-box concepts and perspectives
    • Embed contrast to create interest through tension and release
    • Construct clear turning points
    • Establish audience empathy

    In this show, you’ll learn three things:

    1. How the great communicators use a special technique to engage their audience.
    2. Why the audience and not the speaker are most important.
    3. Why learning to communicate well improves results in business and life

    We thank Nancy Duarte (@nancyduarte) for being a great guest on Marketing Made Simple TV.

    Marketing Made Simple TV is a production of the really nice company Find New Customers, which offers great B2B lead generation services, and is produced and directed by Craig Yaris of SocialRibbit. Editor of the show is Kevin Ogden and it is supported by the sponsors featured on the screen. Please check them out.

    We also invite you to follow Jeff Ogden, host of the show, on Twitter at @fearlesscomp or send an email to host at marketingmadesimple.tv. And this show on great presentations is timely, as Jeff enters 2014 as a professional keynote speaker.

    Marketing Made Simple TV premieres a new show every Thursday at noon ET/9am PT at this show site and all of our syndication sites, including Fearless Competitor dot com, Social Media Today, Business2Community, Social Media Club, CustomerThink, YouTube and Vimeo – reaching a global audience of over 2.5 million people!

    Here’s how NOT to book yourself as a guest on Marketing Made Simple TV in 2014

  • Marketing Made Simple TV is THE place to go for authors of top business books, plain and simple.

    Joe Pulizzi

    Joe Pulizzi, author of Epic Content Marketing

    In 2013, we had a steady stream of top authors appear on Marketing Made Simple TV, like Guy Kawasaki (Enchantment), Don Peppers (Extreme Trust), Lisa Arthur (Big Data Marketing) and Daniel Pink (To Sell is Human).

    Undoubtedly, in 2014 even more top business authors will come on Marketing Made Simple TV to discuss their new books and promote them through our massive syndication network. In fact, Marketing Made Simple TV is now the go-to place for book promotion.

    Let me share how it works:

    1. Contact the show host, Jeff Ogden, by sending an email to host at marketingmadesimple.tv and tell me about your book. I will give you my mailing address.
    2. Mail me a hard copy of your book (preferred) and  I’ll read it. (Give me a few weeks.)
    3. If after reading your book, I’m interested, I’ill contact you about appearing on the show. Otherwise, I’ll let you know. (We always respond. Read on to see why.)

    However, a few authors have never appeared on the show, and probably never will. What’s different about this authors?

    How does one get him or herself eliminated as a guest?

    As I like to say, the sales lead generation company Find New Customers is the nicest company in the BtoB marketing space. Similarly, Marketing Made Simple TV is a nice show run by nice people and featuring nice guests, like Joe Pulizzi, a nice guy featured here. (That’s why we respond to every author.)

    We’re nice, so people who are not nice get ruled out. Such as:

    • A sales expert in the UK (JF)
    • A highly regarded marketing expert (AA)
    • A well’known sales expert (JK)

    What do all of those people have in common?

    They each sent less than nice notes (nasty-grams) to me in the past.  Sorry, but you’re banned. Only nice people get on the show, and nice people never send nasty grams.

    Nasty EmailPoking the man who created a massively popular syndicated show Marketing Made Simple TV is not a good idea, I think. After all, it is my show. I created it, I built the syndication network (You don’t sign up syndication partners by being a jerk), and I made it better and better all the time. I’m also the one who signs up all our sponsors too.

    Here’s my advice for you: Just be nice.

    Happy Holidays and Happy New Year from Marketing Made Simple TV!