Don Peppers, co-author of Extreme Trust: Honesty as a Competitive Advantage (extremetrustbook.com) discusses lessons with host Jeff Ogden of Find New Customers (findnewcustomers.com) In this show, you’ll learn

1. Why no company can keep a secret any longer
2. Why being trust-worthy is no longer good enough
3. The keys to developing Extreme Trust in your business

We thank Don Peppers for this great High Definition show. You can follow Don on Twitter at @donpeppers and visit his company Peppers and Rogers Group.