Encore: “Secrets of the Great Communicators” @NancyDuarte – Best of Marketing Made Simple TV

  • Here’s an encore from one of the best shows of 2013 – presentation expert Nancy Duarte

    How do the world’s greatest speakers, such as Martin Luther King, Jr. and John F. Kennedy, deliver some of the world’s greatest speeches? Nancy knows and she shares key insights with you in this show. This is truly “must-watch” TV!

    In this “Best of Marketing Made Simple TV” show, Nancy Duarte, a popular TED speaker and CEO of Duarte, a Silicon Valley company that crafts presentations for leaders of the world’s greatest brands joins show host Jeff Ogden in a fun and engaging show. In this show, she shares insights on how the very best speakers deliver such riveting talks.

    If you want a great book that takes full advantage of the capabilities of the iPad you got for Christmas, check out the multi-touch book Resonate by Nancy Duarte. It’s free for you to read in iBooks (by downloading it from iTunes.)

    Here’s info on the book:

    Resonate Multi-Touch Book by Nancy DuarteDancy Duarte

    Like having a portable story writing workshop in your hands

    It’s Digital, It’s Fantastic. It’s Free!
    Resonate Multi-Touch Book is like having a portable story writing workshop in your hands as you prepare your next presentation. You’ll learn a new presentation development methodology informed by cinema, literature, and the greatest speeches of all time.

    Learning these transformative principles in an immersive environment significantly helps your retention of how to:

    • Create your content in a story form
    • Understand the business case for story
    • Understand the Hero’s Journey — and apply it to your audience’s journey
    • Address an audience’s risk, resistance, and reward
    • Practice rapid brainstorming to generate content
    • Create out-of-the-box concepts and perspectives
    • Embed contrast to create interest through tension and release
    • Construct clear turning points
    • Establish audience empathy

    In this show, you’ll learn 3 things:

    1. How great communicators use a special technique to engage their audience.
    2. Why the audience and not the speaker are most important.
    3. Why learning to communicate well improves results in business and life

    We thank Nancy Duarte (@nancyduarte) for being a great guest on Marketing Made Simple TV.

    Marketing Made Simple TV is a production of the really nice company Find New Customers, which offers great B2B lead generation services, and is produced and directed by Craig Yaris of SocialRibbit. Editor of the show is Kevin Ogden and it is supported by the sponsors featured on the screen. Please check them out.

    We also invite you to follow Jeff Ogden, host of the show, on Twitter at @fearlesscomp or send an email to host at marketingmadesimple.tv. And this show on great presentations is timely, as Jeff enters 2014 as a professional keynote speaker.

    Marketing Made Simple TV premieres a new show every Thursday at noon ET/9am PT at this show site and all of our syndication sites, including Fearless Competitor dot com, Social Media Today, Business2Community, Social Media Club, CustomerThink, YouTube and Vimeo – reaching a global audience of over 2.5 million people!

    National Elevator Pitch Champion Chris Westfall (@westfallonline) on Marketing Made Simple TV

  • Chris Westfall is the National Elevator Pitch Champion, who won in a contest sponsored by Jeffrey Hayzlett, a former guest on this show.

    Since the launch of the C-Suite on Bloomberg, Jeff’s brand has increased in both visibility and popularity.  The 118 Pitch Course shows you how to pitch anything, and win, with nearly two hours of video instruction, interactive quizzes, book excerpts and more.  The normal price for the curriculum is $399.00. Just click the Click Here button in the show and use the coupon code.Chris Westfall

    To get visit the 118 Pitch Course at a special price just for Marketing Made TV viewers, visit the pitch page (http://bit.ly/go118) and enter the coupon code #MMSTV (including the hashtag) and receive access to the entire program for just $149.00.  Quantities are limited, and the offer is good through 12/31/13.

    Here are some suggested tweets for you:

    • Tune in to #MMSTV – meet @westfallonline – and get a great discount on the 118 Pitch Course with @JeffreyHayzlett bit.ly/go118 Tweet this!
    • Make your message matter with #MMSTV and get access to the 118 Pitch Course with @JeffreyHayzlett bit.ly/go118 Tweet this!
    • How to pitch anything and win, with @westfallonline #MMSTV and the 118 Pitch Course bit.ly/go118 – tune in for special discounts! Tweet this!

    In business, whoever tells the best story wins.

    What would it mean to you, your branding and your business, if you knew how to tell your story in a way that was persuasive, clear and confident? Here are the storytelling secrets of marketing expert Jeffrey Hayzlett - Fortune 100 CMO, Bloomberg TV contributing editor, and international business celebrity. Building on the success of his best-selling book, Running the Gauntlet, Hayzlett shows you the secrets of the 118 – the elevator pitch for the digital age.

    An elevator pitch (or elevator speech) is a short concise intro to a person, product or idea – delivered in 118 seconds or less. But more than just a statement of features and benefits, the 118 is a new and modern retelling of your story – a story designed to persuade and influence. With instruction from Hayzlett and national elevator pitch champion, Chris Westfall, the 118 Pitch Course is your step-by-step video guide to powerful and compelling messages – whether you tweet it or tell it – for increased revenues, better branding, and enhanced business performance.

    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. It premieres every Thursday at noon ET/9am PT and syndicates 14 days after premiere to popular sites like Business2Community.com, SocialMediaToday.com and CustomerThink.com. The Producer and Director of the show is Craig Yaris of Social Ribbit. We also invite you to visit the sponsors you see on the show, especially Avitage, Communication Strategy Group and Watchitoo.

    Companies interesting in reaching a massive audience of business leaders should contact the show by sending an email to host at marketingmadesimple.tv.

    9 1/2 Principles of Innovative Service – Chip Bell on Marketing Made Simple TV

  • In this show, Chip Bell, keynote speaker, consultant and author of 9 1/2 Principles of Innovative Service joins host Jeff Ogden for a fun and interesting conversation about customer service. Click here to share on Twitter.

    You’ll learn:

    1. About the importance of surprise (the Cracker-Jack principle)
    2. Why you need to take their breath away
    3. How to deliver service that would make your Mama smile

    In business today, companies who deliver exemplary service win. That’s why you need to watch Chip’s show.

    Great show! @ChipRBell of 9 1/2 Principles of Innovative Service. Check it out! Click to tweet this.

    Marketing Made Simple TV is a weekly show that premieres every Thursday at Marketing Made Simple TV and it’s a production of the sales lead generation company Find New Customers. 14 days after premier, it syndicates to over 2 million people.

    We also thank sponsors like Avitage, Social Ribbit and Watchitoo.

    To contact the show, send an email to host at marketingmadesimple.tv.