Epic Content Marketing featuring Content Marketing Evangelist @joepulizzi on Marketing Made Simple TV

  • In this episode of Marketing Made Simple TV, @joepulizzi, founder of the Content Marketing Institute and author of Epic Content Marketing sits with host Jeff Ogden for a fun discussion of content marketing. Joe describes himself as a Content Marketing Evangelist in the show. And please notice that the background of the show is Orange. You will learn why below.

    You will note that Joe is the consummate professional, as he talks directly to the audience. Jeff Ogden, host of the show, thanks Joe for being a wonderful guest on the show.Joe Pulizzi

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    In this show, you’ll learn:

    1. Why despite the fact that content marketing has been around for 100 years, it’s still in its infancy.
    2. Why you need a content mission statement BEFORE creating content.
    3. Key unexpected benefits of content marketing – recruiting, morale, and trust.

    We strongly urge you to pick up the book Epic Content Marketing and read it – if content marketing is important in your business. There’s a great offer in the show for a free chapter of Epic Content Marketing.

    In this show, Joe also discusses the critical importance of buyer personas in content marketing.  ”Jeff, Adele Revella (The Buyer Persona Institute) wrote that chapter of Epic Content Marketing and she’s much more knowledgeable than I am on this.”

    By the way, Joe also says that most under-used marketing channel by far is Slideshare. So we are pleased to share Joe’s awesome Slideshare below.

    Check out Fortune’s list of 5 Must-Read Business Books

    “In 1895 John Deere (DEFortune 500) launched The Furrow to educate farmers about new technology — and more than a century later, it’s the largest-circulation magazine in its category. The tractor maker was onto something, according to Joe Pulizzi’s Epic Content Marketing. Customers want to be taught, not sold. The author shows you how to build the authority you need to attract and retain customers in your niche, tapping new digital tools.”

    Joe Pulizzi bio:

    Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Joe’s latest book is Epic Content Marketing (McGraw-Hill). If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

    Marketing Made Simple TV premieres every Thursday at noon ET/9am PT at Marketing Made Simple TV. 14 days later, it syndicates all over the internet, reaching a massive audience. Therein lies the value for show sponsors. To learn about how you can hitch your company to the rocket that is Marketing Made Simple TV, visit our Sponsor page.

    Please visit our show sponsors, the great content marketing firm Avitage, the social media experts at Social Ribbit and the provider of our TV on the Web platform Watchitoo.

    Companies interested in sponsoring or people wishing to contact the show should send an email to host at marketingmadesimple.tv.

    Why you need to check out our sponsor, Avitage, today!

  • Avitage, a long-time sponsor of Marketing Made Simple TV is working on some wonderful things. You should check them out.

    Video is THE killer app today – for demand gen, social, mobile, even for sales engaging buyers, etc. But there’s a big problem with video – it’s honking big dollars, time and effort to create. Once created, it’s fixed. You create a video – it’s done. Or is it?

    Jim Burns, CEO, Avitage

    The Holy Grail of video would be to create a way to break the audio and video into components and assemble it to order. This means, no matter the marketing and sales situation, you can assemble a custom video at very low cost. Need a video for the VP of Sales in a software company? Done. Need a video for the CFO of a manufacturing firm?  Done. Both may contain many of the same pieces – but the finished product is different because it was assembled to order. Think 5 Guys Hambugers vs. McDonalds.

    Avitage may have found the Holy Grail. They’ve long had the ability to create awesome vignettes using PowerPoint. But I spoke to their CEO, Jim Burns, as he excitedly told me about their new video capability.  They now can do with video what they once did with PowerPoint – break it apart, store it in a database, and assemble it to order.

    Do you want to leverage video story-telling content? If so, it’s time to talk to Avitage. Send an email to jburns at avitage.com. Tell Jim that Marketing Made Simple TV sent you.