In this show, the Courageous CEO, Robbin Phillips of Brains on Fire, a word of mouth marketing firm, shares insights on how you can craft great Word of Mouth movements. Please click the button in the lower right of the show to maximize the window for optimal viewing.
Also, make note of our camera changes, B-Roll content (slides, images, etc.) and green room (off-screen staging area). These features make Marketing Made Simple TV a TV show rather than a web show. We call it “TV on the Web.”
In this show, you’ll learn:
1) The differences between Movements and Campaigns
2) Why Movements happen off-line and not on-line.
3) How Movements Help Your Advocates Feel Like Rock-Stars
During the show, you can download a free first chapter of the Brains on Fire book by clicking the Yes, Please button in the show.
Marketing Made Simple TV is brought to you by Find New Customers, now part of The Pedowitz Group (http://www.pedowitzgroup.com) and is made possible by show sponsors. Please visit them.