The Importance of Face to Face Meetings

  • Jeff Ogden

    Jeff Ogden, award-winning marketing expert

    What’s the difference?


    I’m meeting with three companies in New York City today.

    All three companies I’m meeting with I met before.

    I had breakfast with the Global CEO of Young and Rubicam last Fall, which led to one of the meetings. The other two are CEOs I met at Shark Fight in NYC recently.

    Bottom line: I met each of these in person, completely decked out in my Marketing Made Simple TV hat (see photo) and large name tag. And once we met, these business owners wanted to meet with me.

    But what if we’ve not met in person? I sent an email to a prospective sponsor of Marketing Made Simple TV and the COO send back “Please don’t email me anymore.”

    That’s not usual. People who meet me face to face bond with me. But if we’ve never met, they push me away.

    One of the key findings in the ITSMA marketing survey is that your customers crave human contact. Amen! I could not agree more.

    Here is the take-away for you:

    In this era of digital marketing, there’s still a very important place for person to person contact.

    Get out there and meet people every chance you get. Network, network, network.

    What had been your experience? We love comments and those who share on social media. And if you wish to get to know me better, please visit my Executive Portfolio.

    • Jeff Ogden

      All three of those meetings went very, very well too.